However, the launch received criticism over its use of gendered marketing.Д«acardi expects the retail sales value of the no- and low-alcohol вЂspiritsвЂ™ category in Western Europe to reach US$500 million over the next four years. In August 2020, Bacardi unveiled its lower-ABV Plume and Petal range.

The move is not the first time Bacardi has delved into low-alcohol вЂspiritsвЂ™. The Grey Goose Essences range is available at spirits retailers across the US for RRP US$29.99 per 750ml. Grey GooseвЂ™s vice president of global marketing, Martin de Dreuille, said: вЂњSpritzes and mindful drinking have been growing trends, and with consumers increasingly trying their hand at mixology, we knew there was an exciting opportunity to create a distinctive liquid that would take the guesswork out of mixing light tasting and delicious cocktails at home.вЂќД®ach bottling is recommended served with soda water to make a Spritz. Grey Goose said the range was launched to meet increasing demand for вЂfresh-tasting flavours and natural ingredientsвЂ™. A 1.5oz (42ml) serving contains 73 calories. вЂњThe freshest ingredients were meticulously searched for and a unique distillation process is used for each fruit and each botanical to ensure we captured the purest flavour in every bottle.вЂќД®ach expression contains no artificial ingredients, sugar or carbohydrates. вЂњGrey Goose Essences has been a labour of love for both me and the brand,вЂќ said Grey Goose cellar master FranГ§ois Thibault. The ingredients in each expression come from countries such as France, Spain, Thailand and Sri Lanka.

The new Grey Goose Essences line comprises three expressions: Strawberry and Lemongrass, White Peach and Rosemary, and Watermelon and Basil.Дescribed as the brandвЂ™s вЂmost expansive innovationвЂ™ to date, the range is made with Grey Goose vodka and infused with вЂrealвЂ™ fruit and cold-distilled botanicals. The Grey Goose Essences range is bottled at 30% ABV Bacardi-owned Grey Goose vodka has released a 30% ABV range infused with fruit and botanicals to attract вЂmindfulвЂ™ drinkers.

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